GDMS

Keynote Track Details

brand

Hyper-Personalization

Hyper-personalization is now taking target positioning to the next level. In addition to behavioral data, it also includes context, real-time data, and even psychological characteristics. The goal of hyper-personalization is to go beyond traditional AI personalization, more finely tailor content, products, and services to create a hyper-customized user experience.

Digital-Dimensional

In the past, we believed that the scale of data was extremely important, and the integrated effect could feedback more into marketing decisions. However, nowadays we find that brands actually want to understand the living understanding behind the data more. Each origin of the consumer data is a living individual, and data not only describes consumer behavior but also represents the trends behind this consumer circle. Therefore, data needs to become more dimensional, and its application in marketing needs to become more humanized.

Keynote Track Details

brand

Content-Tech

The technological attribute of content is constantly being broadened and subverted, and the birth of OpenAI Sora model well confirms this view. The driving force of brand marketing development has changed from content to content and technology. As a productive force, science and technology are deeply integrated with content and are promoting the transformation of content production relations.

In the era of Contect Tech, creativity + intelligence, how to do a good job in content production in the era of big content?

Multi-Branding

The core of successful brand building is not one-way and unified, but should be more diverse and rich. Products, innovation, marketing, culture... can all become the core of brand building.

In an era of fierce competition and consumer stratification, how to build a brand on different social media and how to create emotional value that consumers like is still the ultimate proposition to test the long-term operation of a brand.

Sub Track 1 Details

brand

New Business

During the heyday of rapid development of emerging brands in the past, many unconventional but effective 'wild ways' models were born, from business models to operational strategies, and marketing tactics. After three years of market tempering, they are gradually forming more scientific and systematic new business barriers.

New Product

In the past, emerging brands often quickly dominated the market in a certain category by relying on innovative products, becoming synonymous with a vertical category. After two years of development, the track has been subdivided enough and the track dividends are difficult to explore further. Therefore, more emerging brands are starting to develop innovative and revolutionary 'new products' within the existing track.

New Experience

Under the catalysis of the times, brands and users are moving towards a 'two-way journey', manifested in brand marketing as users' indifference to grand narratives and brands' self-indulgent marketing events. Therefore, we can see that in recent years, more and more emerging brands are focusing on lifestyle, and more and more 'new experiences' are being continuously explored.

New Influencer

More and more brand founders are starting to enter new social platforms to build personal IPs, trying to leverage their personal influence to drive their brands, and engaging in internal entrepreneurship for emerging brands, collectively creating many new and innovative brand "new entities".

Sub Track 1 Details

brand

New Marketplace

With small profit margins, brands will continue to compete on the platform with price wars, offering the lowest price on the entire network. With the rise of big-brand substitutes, white-label products pay tolls with a large proportion of investment, squeezing out more brands' traffic share.

The problem faced by brand e-commerce in the new era is where is the new volume of e-commerce channels? Which high-growth e-commerce traffic platforms have emerged this year? Brand e-commerce operators are constantly adjusting and laying out the e-commerce "Marketplace" in 2024.

New Strategy

The traffic dividend of online channels is gradually disappearing, and the means of aggregating traffic and diversified marketing are gradually maturing. This has also led to the increasing homogeneity of the current e-commerce platforms and the increasing involution of the e-commerce market. How to create differentiated live broadcasts? How to make the review of shopping festivals more scientific and efficient? How to achieve high-conversion e-commerce private domain operations? How can product innovation enable the growth of explosive products? The development of brands in e-commerce channels urgently needs the support of "new strategies".

Sub Track 2 Details

brand

Consumer Wave - New Youth

After three years of COVID-19, the consumer power in China is about to be redefined and labeled as the 'New Youth.' This label not only represents an age group but also signifies a positive and proactive attitude towards life and a certain spirit.

The New Youth people have healthy and energetic bodies, the ability to inherit and innovate, and mature and firm dreams. They are the elites of society, not only making achievements in their professional fields, but also contributing to the development of society while pursuing their personal dreams.

Consumer Wave - Silver Economy

In the past, middle-aged and elderly people were often labeled as living frugally, habitually saving money, and enjoying and experiencing less 'pursuing extreme cost-effectiveness'. However, with the popularization of smart terminals and the influence of young people, middle-aged and elderly people are increasingly easily accessing online platforms and tools, using digital products to enrich their later years. Their living and consumption scenarios are moving from a single space to diverse, from consuming for their families to paying for their own beautiful experiences.

As consumption capacity further improves, the consumption structure of the silver generation is gradually shifting from essential needs to cultural leisure.

Sub Track 2 Details

brand

Marketing Wave-AGI

"High efficiency" has become the keyword of AI in the field of brand marketing. With the popularization of major popular AI models, the application of AGI in the field of brand marketing has changed from "distant future" to "reachable present". With the support of AGI technology, brands can also reshape marketing in the direction of content creation, scene interaction and digitalization, and break through new development paths.

How to do marketing in the AGI era? How to improve marketing efficiency in a more practical way? How to reshape brand experience with more innovative content will become the next key for brands to develop AGI.

Marketing Wave-Overseas Marketing

2024 can be said to be the "new first year" for Chinese consumer companies to go overseas. This does not mean that going overseas is a new field, but that the overseas field is undergoing a comprehensive and profound transformation.

More and more Chinese brands are going overseas, and at the same time, Chinese global brands are trying to communicate with users in a variety of ways. As global user groups and needs become increasingly diversified, brand value is not only reflected in meeting users' functional needs, but also in the lifestyle and emotional resonance of the specific groups represented by the brand.

What are the new opportunities in the overseas market? How to build global brand building capabilities? How to understand global user needs and accurately lay out a global strategy?

Partner Track 1 Details

brand

Partner Track - GDMS X VIOOH Long-term Growth and Data-driven Operations Forum

In the past five years, a "new force" digital outdoor (DOOH) has emerged in the global advertising market. Outdoor advertising, once known as "offline screens", has also entered the era of digitalization, dataization and programmaticization. In overseas markets, including the Hong Kong market, the growth trend of this brand-new outdoor advertising method and its rich success stories have become the focus of attention and a field for all parties in the industry to join.

At the same time, with the changes in economic structure and the operating pressure of enterprises in recent years, advertising buyers have gradually invested in more measurable, optimized and conversion-enabling media forms. However, brands also find that through these emerging channels, it is often a game between long-term brand building and short-term sales performance, and a balance between the quality and quantity of marketing positions.

With the launch of the new PDOOH (programmatic digital outdoor) technology and advertising trading model by VIOOH and its ecological partners in the Chinese mainland market in May this year, the placement of outdoor advertising can be planned and purchased in a granular manner, can be evaluated and optimized in real time, and can also trigger different creative content based on different data, which has a brand-new experience in communication and conversion with consumers. Now it seems that we can have the best of both worlds. We can imagine a truly all-domain digital media investment strategy that covers both online and offline, bringing high-quality exposure and interaction with consumers to advertisers and making the long-term brand management of enterprises more imaginative.

Entering the GDMS x VIOOH Long-term Growth and Data-driven Operations Forum, we will work with all industry ecological partners to explore the best practices of long-term growth and data-based operations.

Partner Track 2 Details

brand

Sub Track 3-GDMS X Huan. TV

Gen Z Insights and Powerful Brand Communication Strategies Subject Forum

In 2024, the brand marketing industry has entered a new cycle. The way the new generation of consumers receives information has shifted, and a brand’s ability to build a deep connection with Gen Z has become the key factor in determining whether it can navigate this new cycle and secure future success. In an increasingly fragmented and noisy information environment, the method in which consumers absorb content has also changed. The central challenge now is how brands can communicate with consumers in a positive and effective way under these new conditions.

Ylab Brand Strategy Consultancy, with its deep expertise in generational research, has partnered with Huan.tv, the leading CTV marketing platform in China, to explore the evolving values of Gen Z and the resulting shifts in their consumer behaviors. Together, we examine how brands can forge meaningful connections with their target audience, the changing ways in which people process information, what kind of content resonates most with Gen Z, and how to build a cohesive brand value and media communication ecosystem.

Join us at the GDMS x Huan.TV Gen Z Insights and Powerful Brand Communication Strategies Subject Forum, where we’ll dive deep into Gen Z insights and powerful strategies for brand communication.

Partner Track 3 Details

brand

Partner Track - GDMS X Meetsocial Group Overseas Marketing Forum

In 2024, Chinese consumer brands will enter a new chapter in going global. The development of digitalization is no longer an option, but a necessary path. Various overseas enterprises use cross-border e-commerce models to expand their brand influence overseas, discover international market demand, and gradually establish a deep understanding and adaptation of the brand to the target market from multiple aspects such as culture and marketing.

What are the new trends in the current overseas market? For small and medium-sized brands, how to get started and find a new full-link and omni-channel path for brand overseas expansion? For mature brands, how to consolidate their advantages and build a complete overseas competitive barrier?

Enter the GDMS x Meetsocial Group Overseas Marketing Forum to stimulate a new growth path for brand overseas expansion.

Partner Track 4 Details

brand

Partner Track-Channels Marketing Forum

As the traffic dividend of mobile Internet gradually fades, WeChat Channels is a new marketing front that is highly anticipated. Although the opening rate of brand Channels is high, the in-depth application and value have not yet been brought into play.

For brands, taking advantage of the new wave of traffic dividends of Channels, brands need to quickly understand and seize opportunities, not only to spread content and display brand image on Channels, but also to make more comprehensive use of e-commerce, services and live broadcast functions, so as to better achieve the brand's business growth goals.

Enter the GDMS x Channels Forum, we will fully and deeply interpret the commercial value of "Channels" for brand marketing with you.

Early Bird Discount Offer

Summit Cooperation

Speech Application

Sponsorship Booth Cooperation

Media Cooperation

Ticket Information

GDMS Official Weibo