Marketing Tools

From General to Dynamic

In the current marketing environment, most companies do not lack scientific and mature general marketing tools, but they often lack the ability and courage to master the application of emerging marketing technologies. Therefore, how to boldly explore innovation and dynamically adapt emerging marketing technology applications to the current company's marketing business system has become an important part of building differentiation for enterprises.

Communication

From Interaction to Interconnection

Interaction is the way for brands to establish links with consumers, while interconnection is the way for brands to establish relationships with consumers. 

In an environment where media is fragmented and communication is pulverized, brands not only need to establish links with consumers, but also need to maintain deep interaction with consumers and establish interconnected relationships.

Marketing Goals

From Brand Loyalty to Brand Love

The ultimate goal of marketing is to make consumers like you and actively choose your products or services by accurately meeting their needs. When consumers have enough choices, the marketing goal of the brand should also change from being liked by consumers to being loved by consumers, so that choice becomes the only choice.

Marketing Thinking

From Mind to Mindset

Mr. Kazuo Inamori, the "Business Saint", once said: "Different levels of thinking determine the height of your life". In the current digital marketing environment, most marketing methods have been relatively standardized. As a trader, it is even more necessary to break away from the solidification of the cognitive level and establish differentiated thinking.

GDMS will carefully select and invite top financial experts, business mentors, and Internet bloggers in the industry to jointly form the year-end show of the marketing industry. We will not talk about correct nonsense, but only show you the essence behind the success or failure of business.

From Global to Glocal

Go Global

"If you don't go global, you're out of the game." Under the globalization trend, Chinese brands going overseas has become a necessary question for many companies, but they have to face various laws and regulations. But how to go overseas? When to go overseas? How to go overseas? Where to go? These questions are still one of the stumbling blocks that prevent brands from opening up overseas market layout.

We will invite outstanding representatives of Chinese brands going overseas to share their latest practices from the perspective of globalization strategy from multiple dimensions, including global market insights, 0-1-10 strategic planning for each stage of brand going overseas, and current overseas e-commerce strategy layout.

From Application to Practicality

AI Practice

At present, most brands do not lack attention and attempts to AI, but most companies are traditional about "how to maximize the use of AI and make AI applications more practical".

How to conduct AI's innovative applications with the marketing team of the enterprise and the internal and external operations of the internal and external operations in digitalization, which is the key point for the current brand to seek differentiation.

From  Co-creation to Co-operation 

Influencer Marketing

In the digital age, in the ever-changing social media field, the influence of influencers cannot be underestimated. As an emerging and highly-watched strategy, influencer marketing has become an important means for brands to achieve wide exposure, efficient user contact and strong brand influence. At the same time, problems such as inaccurate influencer matching, inappropriate content output, and rising costs of mid-level influencers have also become increasingly prominent.

For brands, how to cost-effectively build an influencer matrix for content distribution? For platforms and institutions, how to help brands scientifically match influencers and continue to amplify brand voice? How can the influencer ecosystem in the new era achieve a win-win situation for all parties?

We will bring new insights into influencer marketing from the perspectives of brand owners, MCN institutions, top influencers, and platforms.

From  Profit to Vaule

Ecommerce

China's e-commerce industry has bid farewell to the golden age of rapid growth and entered a new stage of slow growth and micro-profit competition.

In fact, most consumers do not just buy for cheapness, they are also looking for a sense of security, convenient shopping experience and reliable after-sales service. Therefore, for brands, the real challenge is not only to find a way to achieve high profits and high returns, but also to provide consumers with additional consumption value while providing more cost-effective products?

In the future, the differentiated competition of e-commerce will revolve around how to create higher value for users. If brands want to break away from the involution of prices, they also need to complete the differentiated transformation from "profit" to "value".

Local Life

From Traffic to Retention

According to the "2023-2024 China Local Living Service Industry Market Monitoring Report" released by iResearch, by 2025, local living service in China market will reach 2.5 trillion yuan. But at the same time, the online penetration rate of this industry is not high, only 38%. The scale is huge and the online penetration rate is not high, which naturally means that the market prospects are broad.

At the moment when major platforms are actively ending, how should brands find differentiated layout strategies; how online traffic is truly transformed into sales through offline experience and continuously operating as brand stocks; which offline business models are worth copying?

New Arrivals

From Breakout to Breakthrough

New Arrivals is undoubtedly a major way to find an incremental increase in the current brand. However, in the face of the changing markets, whether new products can be smoothly transformed into commercial results, it is a game that is difficult to judge. A large number of new products still face the trap of low survival rate.

Which new products can stand out in the market in 2025? From Breakout to Breakthrough, how to identify the true needs of consumers, find the differentiated advantages of new products, and transform into actual sales performance?

The 2025 NetEase Media Content Marketing Trends Summit

Reshape Content Mindset

Amid profound shifts in consumer trends and the marketing landscape, brand building is facing new challenges.

On one hand, AI technology is advancing rapidly, yet consumers are becoming increasingly forgetful. Algorithms are defining what we see, but rarely shaping what we truly remember.

On the other hand, this year has seen a series of breakout phenomena that have deeply resonated with the public and continued to gain momentum — from the global debut of Manus, the world’s first general-purpose AI agent, at the start of 2025, ushering in the era of AI agents, to the resurgence of China’s local cultural tourism industry fueled by films and games like Ne Zha and Black Myth: Wukong, and the global craze over Labubu, a blockbuster product that has captured the market’s mindshare and propelled Pop Mart back into the spotlight as a beloved consumer brand.

From the “AI” of technology to the “love” in people’s hearts — how can brands truly win the “war for mindshare” amid the AI wave?

Why is “content mindshare” the top priority for brands?

How can brands leverage current resources to maximize the construction of content mindshare?

If you are grappling with these questions, we invite you to this year’s GDMS, where we join hands with NetEase Media to present the 2025 NetEase Media Content Marketing Trends Summit. Together with industry experts and brand representatives, we will explore differentiated paths to building brand content mindshare.