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GDMS·Agenda Detailed Agenda Detailed Agenda

  • Keynote Track
  • Sub-Track 1
  • Sub-Track 2
  • Partners Track
Morning-Dec 2nd, 2019
Afternoon-Dec 2nd, 2019
Morning-Dec 3rd, 2019
Afternoon-Dec 3rd, 2019
Morning-Dec 2nd, 2019
Afternoon-Dec 2nd, 2019
Morning-Dec 3rd, 2019
Afternoon-Dec 3rd, 2019
Morning-Dec 2nd, 2019
Afternoon-Dec 2nd, 2019
Morning-Dec 3rd, 2019
Afternoon-Dec 3rd, 2019
Morning-Dec 2nd, 2019
Afternoon-Dec 2nd, 2019
Morning-Dec 3rd, 2019
Afternoon-Dec 3rd, 2019

GDMS·Speakers More Speakers More Speakers

GDMS·Sponsors More Partners More Partners

顶级赞助Top Sponsor

  • 悠易互通

    悠易互通是全域智能营销引领者,凭借数据与技术优势,发展成为市场上唯一一家实现跨PC、移动、视频、智能电视、户外的一站式智能营销平台,并构建了完整的全受众、全场景、全链路的全域智能营销策略。
    悠易互通一直专注于以人工智能为基础来提升数据及算法等核心技术能力,打造了领先的YOYI PLUS品效合一的跨屏程序化购买平台、YOYI DataBank客户数据管理平台、YOYI HUB消费者互动平台等全域智能营销产品体系。通过更加完善的人群洞察、数据管理以及多元化的跨屏投放方式,为品牌提供更优质的营销解决方案。

    http://www.yoyi.com.cn/

    Yoyi Digital is a global leader in AI driven marketing solutions and recognized internationally as a platform with constant innovation and consistent marketing effectiveness. Yoyi Digital has built a leading team with expertise in data science and machine learning technologies. Leading the advancement of the Martech industry in China, Yoyi Digital prides itself in helping brands fulfill their multi-screen, multi-function, multi-audience needs. Yoyi Digital launched the market’s first AI driven programmatic platform YOYI PLUS and CDP user management platform YOYI DataBank. By integrating all platforms and technologies, Yoyi Digital is currently the only one-stop intelligent marketing platform to truly realize cross-screen strategies: PC, Mobile, Video, OTT and DOOH in China’s market. http://www.yoyi.com.cn

钻石赞助Diamond Sponsor

  • 腾讯广告

    作为国内领先的营销平台,腾讯广告汇聚腾讯公司全量的应用场景,拥有核心商业数据、营销技术与专业服务能力。腾讯广告致力于高效的营销解决方案,构建品牌与用户的美好连接,提供涵盖品牌、促销、零售等线上线下融通的一体化数字化营销方案。
    全新升级的腾讯广告,以更强大的全景连接、更全链的数字智慧、更友好的人本体验等三大核心能力,构建品牌与用户的智慧连接,助力广告主高效实现商业增长。


    http://e.qq.com

    Tencent Marketing Solution is a leading marketing platform in China that provides core business data, marketing technology and professional services through Tencent’s full range of application scenarios. Tencent Marketing Solution delivers integrated digital marketing solutions, combining online and offline services for brand campaigns, sales promotion programs and retail demands. With three edges – more integrated scenes, more intelligent methods, more interpersonal experience – the newly upgraded Tencent Marketing Solution connects brands and customers to help brands grow effectively. https://e.qq.com
  • 阿里妈妈

    作为阿里巴巴经济体中的商业数字营销中台,阿里妈妈在过去十二年服务了数百万商家,推动商家从流量运营到消费者运营,实现品效协同。

    以数据技术驱动商业,阿里妈妈一直引领人工智能在互联网广告领域的探索应用。结合12年来积累的营销服务经验,我们相信能够最大化地释放出集团核心商业数据和超级媒体矩阵的能量,为客户提供全链路的消费者运营解决方案,同时践行全域营销、推动营销数字化进程。 

    未来,阿里妈妈将继续秉承“让天下没有难做的营销”的使命,不断挖掘数字化消费者运营的生命周期,帮助客户实现数字化消费者运营提效,实现线上线下全商业时代的新营销。

    http://www.alimama.com/index.htm

    As the digital intelligent marketing platform of Alibaba economic entity, Alimama commits to tap the potential of data energy, explores the extension of artificial intelligence technology in the field of marketing. We believe that the "inclusive marketing" driven by data and technology can endow brands and small and medium-sized businesses with the vision of " make it easy to do marketing anywhere ".https://www.alimama.com/
  • 深演智能|品友

         2019年8月,“品友互动”品牌升级为“深演智能”, 深演智能由品友互动发展而来,“品友”成为深演智能旗下营销业务子品牌。

         深演智能立足于机器学习算法和大数据技术,拥有强大、安全、可靠的智能决策和数据处理能力,目前已经在营销、政务、金融等领域多决策场景进行布局,在深耕现有业务同时,进入更多产业,提供全决策场景的AI解决方案。深演智能旗下“品友”作为国内营销技术(MarTech)的龙头品牌,致力于通过AI赋能决策,助力业务增长。

    http://www.ipinyou.com.cn/

    Since August of 2019, iPinYou upgrades to DeepZero. iPinYou becomes a sub-brand under DeepZero which focuses on marketing technology. Having the top big data analysis and machine learning algorithm R&D team, iPinYou has started to use artificial intelligence and big data technology to help decision makers increase decision-making efficiency and boost intelligentization in numerous industries including marketing, finance and public affairs sectors. Regarded as the leading one-site solution platform for AI decisions in China, iPinYou has set its sights on connecting people, information and decision-making scenario smartly. With the help of the cutting-edge technology, it enables all brands and society with AI capabilities. http://www.ipinyou.com.cn/
  • 小米营销

    “小米营销”是小米公司推出的商业化营销平台,致力于为广大品牌主提供智能化移动营销解决方案。   随着手机、互联网电视、智能家居等产品的推出,小米公司持续布局生态链,通过高质量的硬件、软件以及互联网服务,为用户提供一站式智能生活服务,已经快速成长为国民智能生活的推动者。    基于小米智能硬件的数据和场景覆盖优势,配合更多的软件和硬件创新,手机级大数据让“小米营销”具备全时数据获取能力,能够打造全场景营销解决方案,为广告主提供持续影响消费者心智的品效合一的智能化广告服务,极大提升了营销的精准性、延展性和智能性。

    http://e.mi.com

    Xiaomi Marketing is a subsidiary of Xiaomi, which is committed to providing intelligent mobile marketing solutions for the majority advertisers. Based on 24-7 real time data from Xiaomi smart hardwares and the ability of identify different marketing scenes, Xiaomi Marketing is able to provide all- scene marketing solutions and an integrated and intelligent advertising service that will continue to influence the minds of consumers. http://e.mi.com

铂金赞助Platinum Sponsor

  • 微博

          微博是人们在线创作、分享和发现内容的领先社交媒体平台。微博将公开、实时的自我表达方式与平台强大的社交互动、内容整合与分发功能相结合。任何用户都可以创作并发布微博,并附加多媒体或长博文内容。微博上的用户之间的关系可能是不对称的,每个用户都可以关注任何其他用户,对任何一条微博发表评论并转发。微博简单、不对称和分发式的特点使原创微博能演化为快速传播、多方参与并实时更新的话题流。


          微博能帮助其广告和营销客户向用户推销品牌、产品和服务。微博为各种规模的客户提供了一系列广泛的广告和营销解决方案。公司绝大部分的营业收入来自于广告和营销服务的销售,其中包括社交展示类广告和推广类广告。微博已开发出并在持续精细化其社交兴趣图谱推荐引擎,使得客户能基于用户的人口统计学特点、社交关系、兴趣和行为进行针对个人的营销和锁定目标受众,从而使得客户在微博平台上的营销活动具有更高的精准度、活跃度和推广效率。

    http://weibo.com/u/5633596000

    Weibo is a leading social media for people to create, share and discover content online. It combines the means of public self-expression in real time with a powerful platform for social interaction, content aggregation and content distribution. Any user can create and post a feed and attach multi-media and long-form content. User relationships on Weibo may be asymmetric; any user can follow any other user and add comments to a feed while reposting. This simple, asymmetric and distributed nature of Weibo allows an original feed to become a live viral conversation stream. Weibo enables its advertising and marketing customers to promote their brands, products and services to users. Weibo offers a wide range of advertising and marketing solutions to companies of all sizes. The Company generates a substantial majority of its revenues from the sale of advertising and marketing services, including the sale of social display advertisement and promoted marketing offerings. Weibo has developed and is continuously refining its social interest graph recommendation engine, which enables its customers to perform people marketing and target audiences based on user demographics, social relationships, interests and behaviors, to achieve greater relevance, engagement and marketing effectiveness. https://weibo.com/u/5633596000
  • 巨量引擎

    巨量引擎,是字节跳动旗下的营销服务品牌,以今日头条、抖音短视频、火山小视频、西瓜视频、懂车帝、Faceu激萌、轻颜相机、穿山甲等产品为依托,打造移动智能营销阵地,全线产品目前已经覆盖全球150个国家和地区,75种语言,不仅帮助中国品牌走向世界,也在全球领域为全球广告主提供智能的营销服务。
    公司整合内部产品的营销能力,汇聚流量、数据和内容方面的合作伙伴,为全球广告主提供综合的数字营销解决方案,并将智能技术、数据流量、内容生态等优势应用于营销领域,专注深耕,为品牌提供不同场景下的营销服务,帮助品牌持续与目标人群沟通互动,为全球不同行业、不同规模的品牌推出源源不断的优质营销产品和服务,满足他们不同场景下的营销需求。

    http://www.toutiao.com/

    Beijing ByteDance Technology Co., Ltd. was founded in March 2012. The company’s main product “Toutiao” is an artificial intelligence (AI) powered app that recommends personalized information to its users. By analyzing user interactions with content on the platform, Toutiao’s algorithms generate content lists tailored for each user, thereby differentiating from traditional methods of information distribution. Since Toutiao's launch in the market, it has won a remarkable market share and remained as a leading app in Apple's App Store.To date, more than 1,100,000 individuals and organizations have started their ToutiaoHao accounts, a self-publishing new media platform within the app. http://www.toutiao.com/
  • 快手

    快手创立于2011年,经过8年的发展,已经稳步成长为中国最大的生活分享平台。目前,快手每日活跃用户超过2亿,短视频库存量已经超过130亿条,每日UGC视频上传量超过1500万条,日点赞量4亿+。过去一年,超过1900万人在快手获得收入,快手平台平均每个商户的单条视频产生11000元收入。

    8年沉淀的天然社交土壤和领先行业的AI技术的基础上,今年10月快手营销平台全面升级成为磁力引擎,以快手广告商业生态两大产品矩阵为核心,整合了快手独特的人、内容、流量、创意这四大驱动力,让所有的商业伙伴在快手生态中共生共赢。


    http://e.kuaishou.com/#/e/home

    Launched in 2011, Kuaishou has become one of the world's leading short video social platform that allows everyone to record and share their daily lives. With more than 200 million DAU (daily active users), Kuaishou currently has more has over 13 billion videos in database, over 15 million daily short videos uploaded, and over 400 million "likes" clicked per day. In 2018, more than 19 million people earned income on Kuaishou, with each short video from Kuaishou's online shop bringing 11,000 yuan on average. Based on 8-year accumulation of natural socializing soil and industry-leading AI technology, Kwai Marketing was upgraded to "Magnetic Engine" in October this year. Equipped with two product matrixes, "Kuaishou-Ads" and "Biz-Eco" as the core, integrated the four driving forces of people, contents, network traffic and ideas, Magnetic Engine is committed to providing every partners in Kuaishou-Eco a win-win collaboration.
    https://e.kuaishou.com/#/e/home
  • 网易传媒

    网易传媒,中国互联网门户的开创者、移动资讯应用的引领者,一直以优质的原生内容、鲜明的报道角度、独特的跟贴文化赢得用户口碑,构建了多元健康的内容生态和态度营销体系,在移动资讯领域持续占据行业头部地位。网易传媒提出“睿享生活圈”营销理念,通过丰富的内容形式,以数据为基础,价值内容驱动,全新的数据中台概念,实现内容全网分发,增强阅读体验,满足用户更加多元的个性化、沉浸式内容消费需求。未来,网易传媒将继续以网易新闻客户端、网易公开课等产品为基础,优化内容产品矩阵,扩大特色IP效应,践行多元化发展形态,与更多合作伙伴分享网易媒体价值、用户价值、平台价值、商业价值,构建健康、共赢、可持续的内容生态关系。

    http://www.163.com

    NetEase currently is one of the largest Internet companies in China with more than 900 million users. Founded in 1997 and listed in NASDAQ since 2000, NetEase, Inc. is a leading China-based internet technology company that develops and operates some of China‘s most popular online PC and mobile games, fastest growing e-commerce businesses, online advertising, email and other services. http://www.163.com
  • 泛为科技

    北京泛为信息科技有限公司(简称:泛为科技)是中国领先的数字营销技术公司,拥有视频营销、移动营销、独家媒体整合营销三大主营业务。

    通过差异化地整合优质视频资源,并与趣头条、韩剧TV、人人视频等优质媒体达成独家代理合作,为品牌广告主提供以“视频+”策略为中心的一站式营销解决方案,以及结合媒体属性定制消费者触达方案,帮助品牌主更好地与全球消费者沟通。截止目前服务快消、汽车、电商、金融、旅游等超过上千家品牌客户。

    http://www.fancydigital.com.cn

    Beijing Fancy information Technology Ltd is a leading digital marketing company in China. Fancy information Technology has video marketing, mobile marketing, exclusive media integrated marketing three main business. Through the way of systematization, intellectualization and datamation, and cross-screen,cross-media, cross-content , and Fancy information Technology has reached an exclusive agency cooperation with Qutoutiao、hanjuTV、Everyone video and other categories of quality media to achieve exclusive agency. According to the needs of brand owners, combined with media attributes to customize consumer touch solutions, to help brand owners better communicate with global consumers. Fancy information Technology has successfully provided digital advertisement marketing services to thousands of cooperate multinational customers in different industries, including FMCG, Automobile,E-commerce,Finance, Tourism . https://www.fancydigital.com.cn
  • 知乎

    知乎,中文互联网综合性社区平台,以「让每个人高效获得可信赖的解答」为品牌使命和北极星。自 2010  年成立以来,知乎凭借认真、专业、友善的社区氛围,独特的产品机制,以及结构化、易获得的优质内容,聚集了中文互联网科技、商业、影视、时尚、文化等领域最具创造力的人群,已成为综合性、全品类,在诸多领域具有关键影响力的社区平台,构建起了以广告和会员为主的商业模式。

    截至 2019 1 月,知乎已拥有超过 2.2 亿用户,共产出 1.3 亿个回答。知乎的用户结构也发生了大幅变化,大量二三线城市的用户在知乎进行讨论、分享和交流。

    目前,知乎已经覆盖「问答」社区、全新会员服务体系「盐选会员」、机构号、热榜等一系列产品和服务,并建立了包括音频、视频在内的多元媒介形式。

    2019 3 21 日,知乎推出全新会员服务体系「盐选会员」,标志着知乎在广告投放之外的商业模式从单一的知识付费向更多元化的会员经济迈进。「盐选会员」推出之后,知乎会员规模和付费收入总量都有快速上升。
    会员业务与商业广告业务一起构成了知乎在商业上的双引擎。

    http://www.zhihu.com

    Zhihu is an integrated internet community-based platform for Chinese users, and has the mission statement of “effectively providing everyone with credible answers”. Ever since its founding in 2010, Zhihu has gathered the most creative people in internet technology, business, film, fashion, culture, and other fields in the Chinese speaking world. This was possible thanks to its serious, professional, and friendly social atmosphere, as well as its unique product offerings, and its structured, high quality, and easy to obtain content. It has become the most influential community-based platform for all types of content in many fields. It has an advertising and membership business model. As of January 2019, Zhihu already had over 220 million users who collectively contributed to 130 million responses. Zhihu’s user base has changed greatly over the years, with a large number of users from second and third tier cities who use Zhihu to discuss, share, and communicate. Currently, Zhihu serves the “question and answer” community, and has launched an all-new member service system called “Salt Selection Members”, as well as a series of products and services such as “Institutional accounts” and “Hot lists”. Multimedia content such as audio and video have also been added to the platform. On March 21, 2019, Zhihu released the all-new member service system, “Salt Selection Members”, which represents Zhihu’s expansion to include new business models besides the “pay for information” model and advertisement. After the launch of “Salt Selection Members”, the number of Zhihu members, as well as total income revenue increased rapidly. The membership model and commercial advertising are the two engines that drive Zhihu’s business. http://www.zhihu.com
  • 开域集团

    开域集团于2018年3月由行业精英联合全球顶级投资机构KKR联合发起,汇聚了来自包括BAT等互联网企业、4A广告公司、企业解决方案提供商、垂直行业专家等不同领域的顶尖人才,致力于以领先的数字技术帮助客户达成业务增长。

    业内领先的开域一站式数字营销平台,已经为近千家知名企业客户提供数字营销解决方案。该平台依托领先的Mar-Tech数据科技能力及品牌营销战略咨询能力,高效整合全渠道的用户触达和运营资源,通过定制化的专业服务,帮助客户实现业务发展阶段的不同目标。

    在此平台级能力的基础上,开域集团继续在垂直行业进行创新型的纵深探索,陆续发布“新零售”和“新娱乐”两大垂直领域的战略布局,不断用数据科技探索行业创新的可能,始终走在产业前沿。

    http://cue.group

    CUE, a KKR portfolio, was founded in March 2018, with industry experts from BAT, 4A Agencies, and business solutions providers. Through cutting-edge digital technology, CUE is dedicated to enable clients to grow their business. CUE’s leading one-stop solution platform has provided digital marketing solutions to mass corporations. The platform helps clients accomplish their business development goals though its tailor-made brand consultancy and full media coverage services, supported by its leading Mar-Tech data capabilities. In addition, CUE has established strategic business lines in New Retail and New Entertainment vertical. CUE continues its innovative vertical business advancement through data technology to pioneer industry development. http://cue.group/

黄金赞助Gold Sponsor

  • 意略明

    意略明是一家以洞察为驱动的战略营销咨询公司,创立于2007年。基于亚太地区领先的管理咨询与市场研究经验,意略明已逐渐转型成为一家以数据赋能为核心,以人工智能为驱动的智能营销咨询集团,为客户提供全链路的营销数字化解决方案。目前在上海、成都、悉尼、墨尔本与新加坡设有办公室。

     

    意略明独特的营销理念和领先的营销方案为众多客户提供了行之有效的市场洞察和战略支持,有效提升市场营销的投资回报率。通过大小数据的结合,我们能够提供融合洞察、创新、品牌策略、创意和媒体投放的数字化营销解决方案。

     

    我们的部分服务涵盖了战略/营销中台、基于数据赋能的全链路智能营销、算法驱动的媒体投放、商业增长策略、超级品牌定位与创意、产品与商业模式创新等。

     

    如今,意略明已经成功构建了一系列针对不同行业客户、解决不同商业问题的专业团队。我们立志于帮助客户实现持续不断的创新、增长,并在激烈的市场竞争中立于不败之地。

     

     

    http://www.illuminera.com/

    Founded in 2007 as an insight-driven strategy consulting firm to leverage the best of the management consulting and market research industries, Illuminera has evolved into a premier data-empowered marketing and strategy consulting group providing integrated digital marketing solution. It has its international presence in Shanghai, Chengdu, Sydney, Melbourne and Singapore. Our unique philosophy and methodologies yield insights, strategies and marketing efficiency that afford our clients with substantial competitive edge. By way of the marriage of big data and small data, we are providing the digitalized marketing solutions integrating insight, innovation, brand strategy, creative, and media placement. Part of our offerings are: middle-end platform (Zhong Tai) of strategic marketing, data empowered automatic marketing, algorithm driven media placement, growth strategy, super brand positioning, product/biz model innovation, etc. Today Illuminera has expanded into a collection of boutiques each with unique strengths and specializations but all relentlessly striving to help clients to innovate, grow and win. http://www.illuminera.com/​
  • 原象科技

    i2mago是一家来自广州的商业创意公司,致力于为客户提供新一代电商营销服务,用简单有用的创意解决方案,在消费者运营为导向的新零售环境下,驱动品牌实现品销双增长。
    在13年的历程,i2mago助推60多个品牌成为行业领域的Top品牌。拥有天猫、京东、宝洁、百事、 雀巢、强生、美赞臣、伊利、燕之屋、SKII、全棉时代、OPPO等品牌的电商营销服务经验。在市场瞬息万变的当下,以“善变”的基因、领先的思维方法发展创意,实现品牌收入新增⻓。

    http://www.i2mago.com

    i2mago is a business creativity company originated from Guangzhou, in which its dedication is to provide its clients with cutting-edge e-commerce marketing services, to drive both branding and sales with simple effective creative solutions in the new retailing which leads by customer operation. During its 13 years of establishment, more than 60 brands has topped in their category under the creativity boost by i2mago, including Tmall, JD.com, P&G, Pepsi, Nestle, Johnson & Johnson, Mead Johnson, Yili, Yan Palace, SK-II, Purcotton, OPPO etc. in their e-commerce businesses. Under such volatile economic environment in China, i2mago has achieved in helping brand increase its revenue by develop creative solution using the gene of“embracing changes” inside, along with its industry-leading perspectives. http://www.i2mago.com
  • 宝尊电商

    宝尊,中国最大的品牌电子商务商业伙伴和领先的技术研发及解决方案公司。

    专注提供以品牌电子商务为核心的一站式商业解决方案,涉及店站运营、数字营销、IT解决方案、仓储配送、客户服务5大内容。业务覆盖从品牌官方商城,到中国最大的线上购物平台天猫与京东,以及社交移动商城,线下智能门店等全渠道的构建。宝尊植根于数字世界的商业模式演变,并在供应链各领域深耕细作,为品牌提供定制化解决方案,为消费者打造完美购物体验,构架起品牌与消费者之间的互通桥梁。

    http://baozun.com

    Baozun is a prestigious brand e-commerce business partner and leading digital technology and solution company in China. Baozun is committed to providing one-stop commercial solution to brand e-commerce. Our integrated capabilities encompass all aspects of the e-commerce value chain covering IT solutions, store operations, digital marketing, customer services and warehousing & logistics. Our business ranges from China’s largest online shopping platforms - Tmall and JD.com as well as social mobile stores, to brands official websites and off-line smart stores. www.baozun.com
  • IMS

    IMS(天下秀)新媒体商业集团(以下简称“天下秀”)是一家基于大数据的技术驱动型新媒体营销服务公司,成立10年伴随社交媒体共同成长,旗下有新媒体营销云平台WEIQ、社交全案服务品牌SMART、权威自媒体价值排行机构克劳锐以及国内首个面向红人、MCN 机构的自媒体创业加速器IMSOCIAL。四大业务矩阵,涵盖自媒体广告交易、社会化创意营销、自媒体版权及价值排行以及自媒体价值赋能。四大业务矩阵协同发力,为广告主提供一站式的新媒体营销服务,逐步构建以“技术为根,实效为枝”的新媒体商业生态体系。

     

    至今,IMS(天下秀)为全球500+品牌提供服务,业务版图覆盖北京、上海、广州、深圳及北海,总部位于北京,全面覆盖新媒体商业核心区域,纵深延展赋能全国。 http://www.inmyshow.com

    IMS (In My Show) NEW MEDIA BUSINESS GROUP is a technology-driven service provider featuring social marketing cloud computing and new media big data ,growing with social media for 10 years .IMS (In My Show) owns subordinate new-media marketing cloud platform WEIQ, social contact overall service brand SMART, authority of We-Media value ranking institute TOPKLOUT and the first We-Media entrepreneurship accelerator IMSOCIAL facing to celebrity and MCN institute in the domestic. Four large business matrices cover the We-Media advertisement transaction, socialized creation marketing, We-Media copyright, value ranking and We-Media value engergization. Four business matrices exert forces with collaboration to provide the one-stop new-media marketing services for the advertisers and gradually construct the new-media commercial ecosystem based on "technology as the root and practical effects as branches". IMS provides services for global 500+ brands . Businesses of IMS strenches Beijing, Shanghai, Guangzhou, Shenzhen and Beihai. Its headquarter is located in Beijing. It comprehensively covers the core area of new media business, and deeply extends to energize the whole country. http://www.inmyshow.com
  • 一楼

    上海触众信息科技有限公司成立于20139月,社交思维 品效合一是我们公司的核心Mindset。近80位团队成员绝大部分来自行业顶尖的4A与电商平台。依靠多年来在社交、电商、零售等领域积累的众多成功项目经验,专注于为品牌提供品效一体的社交电商解决方案。

    http://233digi.cn/

    233Digitalwasfoundedin2013,"Integrationofsocialthinking&brand effect"isourcoremindset.Ourfirmhas80+digitalprofessionalscome fromtop4Aande-commerceplatforms.Wehaveprovidedsocial e-Commercesolutionswithintegrateddevelopmentandeffecton brands,throughmanysuccessfulprojectexperiencesaccruedinsocial marketing,e-commerce,retailandotherdigitalfieldsovertheyears. http://233digi.cn/
  • 分众传媒

    分众传媒诞生于2003年,创建了电梯媒体广告模式,2005年成为首家在美国纳斯达克上市的中国广告传媒股,并于2007年入选纳斯达克100指数。2015年分众传媒回归A股,市值破千亿,成为中国传媒第一股。分众传媒营收超百亿关键在于,抓住了【电梯】这个核心场景。电梯是城市的基础设施,电梯这个日常的生活场景代表着四个词:主流人群、必经、高频、低干扰,而这四个词正是今天引爆品牌的核心稀缺资源。今天4亿城市人口,每天3亿看分众。分众电梯媒体,覆盖230多个城市,超过260万个电梯终端,被评为【中国广告最具品牌引爆力媒体】。

    http://www.focusmedia.cn/

    Focus Media is the largest offline advertising solution provider in China. Founded in 2003 as a pioneer of inner-building advertising company globally, Focus Media is China’s largest elevator and cinema media group. Its IPO in 2005 on NASDAQ was the first among Chinese advertising company. In 2007, it was included in the NASDAQ 100 Index. In 2015, Focus Media returned to the China A-share market. As the undisputable leader in offline advertising industry, Focus Media owes its impressive RMB 10+ billion results to the pivotal use case of “elevator”. Elevators are the part-and-parcel of urban infrastructure and everyday life. It addresses the mass population passing through elevators with high frequency and low distraction. This makes elevator media the favorite resources for advertising success today. Focus Media covers 300 out of the 400 million Chinese urban residents every day. Focus’ elevator campaigns generate 500+ million impressions per day across 200+ cities, making it the preferred advertising platform in China to boost brand awareness. https://www.focusmedia.cn/
  • 喜马拉雅 FM

    喜马拉雅是中国知名的音频分享平台,拥有5.3亿手机用户。上线至今始终位居APPSTORE图书榜前列,在音频市场有始终保持较高占有率。
    喜马拉雅提供有声小说、相声段子、音乐新闻、历史人文、教育培训等一亿海量音频的在线收听及下载,让用户随时随地,听我想听!同时,用户也可以录制上传自己的声音,随时随地用声音记录生活。
    截至2018年,喜马拉雅首创的PUGC生态模式吸引了8000多位有声自媒体大咖和700万有声主播。
    喜马拉雅提供有声小说、相声段子、音乐新闻、历史人文、教育培训等一亿海量音频的在线收听及下载,让用户随时随地,听我想听!同时,用户也可以录制上传自己的声音,随时随地用声音记录生活。
    截至2018年,喜马拉雅首创的PUGC生态模式吸引了8000多位有声自媒体大咖和700万有声主播。

    http://www.ximalaya.com/

    Himalaya is the famous audio-sharing platform in China. It has over 530 million mobile users. Himalaya keep ranking top in APPSTORE Reading list till now. It is the leading the brand in the industry. Himalaya has audio books, talk show, music, news, history, education and other 100 million audio tracks. The platform supports download and upload. With Himalaya, listen can be anywhere and anytime. Himalaya’s unique PUGC ecosystem has attracted over 8000 celebrities til and 7 million verified podcasters till 2018. https://www.ximalaya.com/
  • Admaster

    AdMaster是人工智能驱动的企业级社交和洞察解决方案提供商,旨在基于实时、准确、全量的社交等多维数据,利用人工智能技术,借助科学的算法及模型,为企业客户提供更加智能、系统的洞察与分析服务,助力品牌实时挖掘用户及市场需求,优化品牌商业策略,提升投资回报,加速业务创新。
     
    2006
    年诞生的AdMaster是中国市场数据科技领域的标杆,也是备受企业信赖的合作伙伴,在社交和洞察分析领域,AdMaster已有超8年的积淀,可为企业提供包括社交媒体监控、数据洞察与趋势分析、KOL/代言人筛选与评估、跨平台软性品牌营销评估、内容营销监测与优化在内的完整社交和洞察解决方案。

    目前,AdMaster全面覆盖所有社交媒体平台及36,000多家主流媒体,拥有微博数据接口API高级权限,日均收集上亿条舆情声量数据 。作为数据技术公司,为国际和国内超过80%的品牌客户提供社交数据产品与洞察分析服务,帮助其扎根和发展中国市场。

    http://www.admaster.com.cn/

    AdMaster provides enterprises with intelligent, systematic AI-driven social and insight solutions. Our solutions are based on real-time, accurate, complete multidimensional data from social media and other sources and employ artificial intelligence technology as well as proven algorithms and models. We empower brands to discover user and market needs in real time, optimize their business strategies, increase ROI, and accelerate business innovation. Founded in 2006, AdMaster is a leader in China’s marketing data technology field as well as a trusted partner of countless enterprises. With over 8 years of experience in social and insight analytics (SIA), AdMaster offers a comprehensive suite of social and insight solutions, including social media monitoring, data insight and trend analysis, influencer/spokesperson selection and evaluation, cross-platform soft brand marketing evaluation, and content marketing measurement and optimization. AdMaster currently fully covers all social media platforms and over 36,000 mainstream publishers and has highest-level access to Sina Weibo APIs. Over a hundred million pieces of public opinion data are collected by AdMaster each day. As a leading data technology company, AdMaster provides over 80% of brand clients (in China and worldwide) with social data products and insight analysis services, helping them take root and flourish in the China market. http://www.admaster.com.cn/
  • Linkedin

    领英不仅是全球领先的职场社交平台,也是全球规模最大的商业决策者、意见领袖及职场影响力人士聚集的平台。2016年5月,领英营销解决方案正式落地中国,帮助中国企业向全球和中国本地市场打造商业品牌。领英营销解决方案贯穿整个营销生命周期,为企业营销人员提供针对高净值目标人群的精准化、定制化、互动式社交媒体广告解决方案,助力企业面向全球打造品牌、拓展商机,并提供真实透明的营销效果评估及自助式投放服务。企业还可通过分享优质内容与目标客户进行互动,重塑社交媒体营销。
     
    自2016年初落地中国市场以来,领英营销解决方案拓展迅速,目前已经与高科技、航空旅游、高端教育、奢侈品等领域的诸多知名品牌展开合作。根据最新的第三方客户调研结果显示,领英广告营销业务的品牌推荐度(NPS)正逐年上升,目前已排名第二。

    官网网站:https://business.linkedin.com/zh-cn/marketing-solutions

    LinkedIn was founded in 2003 and headquartered in Silicon Valley, California, USA. LinkedIn’s mission is to connect the world's professionals to make them more productive and successful. As the world's leading professional network, LinkedIn has more than 645 million users globally, and over 48 million users in China. Currently, there are over 1,000 enterprise-and government-level clients working with LinkedIn to recruit good talents and to build business & employer brands. By the big data capability, LinkedIn Marketing Solutions provides tailored social advertising solutions for clients looking to promote their products or brands. More importantly, we are able to direct any global brands to Chinese senior professionals, elites, and business decision makers while enabling Chinese brands to do the same overseas.
    Official Website: https://business.linkedin.com/zh-cn/marketing-solutions
  • The trade desk
  • Convertlab

    Convertlab成立于2015年,致力于成为中国营销云第一品牌。

    Convertlab以营销云以及营销技术中台为特长,基于自主创新开发的DM Hub产品,提供专业、便捷、智能的一体化营销云解决方案。借助大数据、人工智能和云计算等技术,帮助企业落地数据驱动的营销,实现业绩的超级增长。

    目前,Convertlab已为超过200家企业提供企业级服务并获得最佳实践,服务行业涉零售、金融、互联网、快消等。

    http://www.convertlab.com/

    Convertlab is the first native marketing cloud in China. Convertlab bridges the gap between data and growth through a one-stop marketing cloud service that makes marketing simple and makes growth natural. Convertlab provides Digital Marketing Hub SaaS solution covering CDP (Customer Data Platform), marketing automation, content and engagement management as an integrated Marketing Cloud for Chinese Customers. Convertlab creates professional, smart, and agile products that directly connect enterprises with consumers, refining management capabilities and improving marketing efficiency. Convertlab provides long-term services to over 200 companies across a variety of industries, including retail, large chains, finance companies, and FMCG. https://www.convertlab.com/

展商Exhibitor

  • 创略

    创略科技是一家数据技术和AI公司,致力于差异化地为中大型B2C企业提供AI驱动的数据技术解决方案,助力企业优化与客户数据相关的应用场景,包括客户洞察、个性化营销、客户生命周期价值管理、客户体验提升等。创略科技服务超过300多家大中型国内外公司,覆盖金融、旅游、汽车、电商和零售行业。

    http://www.chinapex.com

    APEX Technologies is a customer data technology and AI company headquartered in Shanghai with offices in Beijing, Hong Kong and Silicon Valley. We combine cutting-edge big data and AI to tackle problems in areas of marketing, personalization, and customer analytics. We have served over 300+ mid to large global and China enterprises in sectors of finance, travel, automotive, ecommerce, and retail.http://www.chinapex.com
  • Taboola
    Taboola helps people discover what’s interesting and new.  The company’s platform and suite of products, powered by deep learning and the largest dataset of content consumption patterns on the open web, is used by over 20,000 companies to reach over 1.4 billion people each month.   Advertisers use Taboola to reach their target audience when they’re most receptive to new messages, products and services.  Digital properties, including publishers, mobile carriers and handset manufacturers, use Taboola to drive audience monetization and engagement.   Some of the most innovative digital properties in the world have strong relationships with Taboola, including CNBC, NBC News, USA TODAY, BILD, Sankei, Huffington Post, Microsoft, Business Insider, The Independent, El Mundo, and Le Figaro. The company is headquartered in New York City with offices in 15 cities worldwide.    http://www.taboola.com.cn/
  • 聚塔在线

    聚塔在线是一家定制化数字营销解决方案提供商,致力于为品牌主量身定制具有预判性、创新性、针对性的智能化数字营销解决方案,帮助品牌主提升市场竞争力,实现真正意义的营销赋能。利用自建的数字化运营平台,整合媒体广告、口碑舆情、KOL矩阵、数据应用、电商运营、内容营销等六大业务板块为广告主和客户提供一站式的数字营销服务和解决方案。

     

    http://jutaol.com

    JuTa online company is a customized digital marketing solution provider who helps clients to customized predictable, innovative and intelligent digital marketing solutions and sharpen their competitive edge, which aims to achieve the marketing objective and bring value to clients. According to the self-built digital operation platform, we integrate six business sectors including media advertising, WOM marketing, KOL matrix, data application, e-commerce operation and content marketing to provide one-stop digital marketing services and solutions for advertisers and customers. http://jutaol.com
  • Cosmose

    Cosmose 是一家AI 科技公司,专注于了解,预测和影响10亿消费者线下购物行为。Cosmose 已通过PwC 认证的1.6米精准无缝定位技术覆盖10亿台智能手机和36万家线下店铺。Cosmose 帮助品牌追踪线下访客,通过微博,微信,美图等移动端广告平台重新锁定和触达线下受众,并衡量线下转化效果。CosmoseLVMH, Gucci, Estée Lauder, L’Oréal, P&G, NestleCoca Cola 等行业顶尖品牌所认可。

    http://www.cosmose.co/

    Cosmose AI understands, predicts and influences how 1 billion people shop offline. Cosmose is seamless (no hardware), accurate (1.6 meters positioning accuracy proven by PwC) and everywhere (1 billion smartphones and over 360,000 offline stores). Cosmose allows brands to track offline visitors, including competitors, target them with online ads via Weibo, WeChat, Meitu etc. and measure how online campaigns impact offline visits and sales. Cosmose is trusted by the world's most innovative companies including LVMH, Gucci, Estée Lauder, L'Oréal, P&G, Nestle and Coca Cola. https://www.cosmose.co/
  • 悠易互通

    悠易互通是全域智能营销引领者,凭借数据与技术优势,发展成为市场上唯一一家实现跨PC、移动、视频、智能电视、户外的一站式智能营销平台,并构建了完整的全受众、全场景、全链路的全域智能营销策略。
    悠易互通一直专注于以人工智能为基础来提升数据及算法等核心技术能力,打造了领先的YOYI PLUS品效合一的跨屏程序化购买平台、YOYI DataBank客户数据管理平台、YOYI HUB消费者互动平台等全域智能营销产品体系。通过更加完善的人群洞察、数据管理以及多元化的跨屏投放方式,为品牌提供更优质的营销解决方案。

    http://www.yoyi.com.cn/

    Yoyi Digital is a global leader in AI driven marketing solutions and recognized internationally as a platform with constant innovation and consistent marketing effectiveness. Yoyi Digital has built a leading team with expertise in data science and machine learning technologies. Leading the advancement of the Martech industry in China, Yoyi Digital prides itself in helping brands fulfill their multi-screen, multi-function, multi-audience needs. Yoyi Digital launched the market’s first AI driven programmatic platform YOYI PLUS and CDP user management platform YOYI DataBank. By integrating all platforms and technologies, Yoyi Digital is currently the only one-stop intelligent marketing platform to truly realize cross-screen strategies: PC, Mobile, Video, OTT and DOOH in China’s market. http://www.yoyi.com.cn
  • 泛为科技

    北京泛为信息科技有限公司(简称:泛为科技)是中国领先的数字营销技术公司,拥有视频营销、移动营销、独家媒体整合营销三大主营业务。

    通过差异化地整合优质视频资源,并与趣头条、韩剧TV、人人视频等优质媒体达成独家代理合作,为品牌广告主提供以“视频+”策略为中心的一站式营销解决方案,以及结合媒体属性定制消费者触达方案,帮助品牌主更好地与全球消费者沟通。截止目前服务快消、汽车、电商、金融、旅游等超过上千家品牌客户。

    http://www.fancydigital.com.cn

    Beijing Fancy information Technology Ltd is a leading digital marketing company in China. Fancy information Technology has video marketing, mobile marketing, exclusive media integrated marketing three main business. Through the way of systematization, intellectualization and datamation, and cross-screen,cross-media, cross-content , and Fancy information Technology has reached an exclusive agency cooperation with Qutoutiao、hanjuTV、Everyone video and other categories of quality media to achieve exclusive agency. According to the needs of brand owners, combined with media attributes to customize consumer touch solutions, to help brand owners better communicate with global consumers. Fancy information Technology has successfully provided digital advertisement marketing services to thousands of cooperate multinational customers in different industries, including FMCG, Automobile,E-commerce,Finance, Tourism . https://www.fancydigital.com.cn
  • 开域集团

    开域集团于2018年3月由行业精英联合全球顶级投资机构KKR联合发起,汇聚了来自包括BAT等互联网企业、4A广告公司、企业解决方案提供商、垂直行业专家等不同领域的顶尖人才,致力于以领先的数字技术帮助客户达成业务增长。

    业内领先的开域一站式数字营销平台,已经为近千家知名企业客户提供数字营销解决方案。该平台依托领先的Mar-Tech数据科技能力及品牌营销战略咨询能力,高效整合全渠道的用户触达和运营资源,通过定制化的专业服务,帮助客户实现业务发展阶段的不同目标。

    在此平台级能力的基础上,开域集团继续在垂直行业进行创新型的纵深探索,陆续发布“新零售”和“新娱乐”两大垂直领域的战略布局,不断用数据科技探索行业创新的可能,始终走在产业前沿。

    http://cue.group

    CUE, a KKR portfolio, was founded in March 2018, with industry experts from BAT, 4A Agencies, and business solutions providers. Through cutting-edge digital technology, CUE is dedicated to enable clients to grow their business. CUE’s leading one-stop solution platform has provided digital marketing solutions to mass corporations. The platform helps clients accomplish their business development goals though its tailor-made brand consultancy and full media coverage services, supported by its leading Mar-Tech data capabilities. In addition, CUE has established strategic business lines in New Retail and New Entertainment vertical. CUE continues its innovative vertical business advancement through data technology to pioneer industry development. http://cue.group/
  • 原象科技

    i2mago是一家来自广州的商业创意公司,致力于为客户提供新一代电商营销服务,用简单有用的创意解决方案,在消费者运营为导向的新零售环境下,驱动品牌实现品销双增长。
    在13年的历程,i2mago助推60多个品牌成为行业领域的Top品牌。拥有天猫、京东、宝洁、百事、 雀巢、强生、美赞臣、伊利、燕之屋、SKII、全棉时代、OPPO等品牌的电商营销服务经验。在市场瞬息万变的当下,以“善变”的基因、领先的思维方法发展创意,实现品牌收入新增⻓。

    http://www.i2mago.com

    i2mago is a business creativity company originated from Guangzhou, in which its dedication is to provide its clients with cutting-edge e-commerce marketing services, to drive both branding and sales with simple effective creative solutions in the new retailing which leads by customer operation. During its 13 years of establishment, more than 60 brands has topped in their category under the creativity boost by i2mago, including Tmall, JD.com, P&G, Pepsi, Nestle, Johnson & Johnson, Mead Johnson, Yili, Yan Palace, SK-II, Purcotton, OPPO etc. in their e-commerce businesses. Under such volatile economic environment in China, i2mago has achieved in helping brand increase its revenue by develop creative solution using the gene of“embracing changes” inside, along with its industry-leading perspectives. http://www.i2mago.com
  • 宝尊电商

    宝尊,中国最大的品牌电子商务商业伙伴和领先的技术研发及解决方案公司。

    专注提供以品牌电子商务为核心的一站式商业解决方案,涉及店站运营、数字营销、IT解决方案、仓储配送、客户服务5大内容。业务覆盖从品牌官方商城,到中国最大的线上购物平台天猫与京东,以及社交移动商城,线下智能门店等全渠道的构建。宝尊植根于数字世界的商业模式演变,并在供应链各领域深耕细作,为品牌提供定制化解决方案,为消费者打造完美购物体验,构架起品牌与消费者之间的互通桥梁。

    http://baozun.com

    Baozun is a prestigious brand e-commerce business partner and leading digital technology and solution company in China. Baozun is committed to providing one-stop commercial solution to brand e-commerce. Our integrated capabilities encompass all aspects of the e-commerce value chain covering IT solutions, store operations, digital marketing, customer services and warehousing & logistics. Our business ranges from China’s largest online shopping platforms - Tmall and JD.com as well as social mobile stores, to brands official websites and off-line smart stores. www.baozun.com
  • Marketin

    Marketin是中国领先的营销技术公司,致力于服务企业数字化转型升级与营销提效。为企业提供一站式营销云及可自由选配的营销中台,优化流量运营和用户运营。

    MarketinOS营销中台包括一站式广告优化、自动化营销、客户数据管理、SCRM、内容统一管理、微信销客等不同模块,并支持与其它业务平台及第三方工具的连通。通过多来源数据整合管理,用户级别实时营销自动化管理及多渠道用户触达,实现一站式的精细化营销运营,促进营销的效率提升与效果优化。

    http://www.marketin.cn

    Marketin is a leading marketing technology company in China.Marketin provides enterprise-level open marketing cloud and marketing technology stack to improve marketing operation efficiency and efficacy via automation and optimization. MarketinOS(Marketin Open Marketing Cloud) contains multiple modules, including trading desk for automated ad optimization, SCRM, marketing automator, CDP and content management and tools like tag manager,data analysis system.Marketin supports multi-source data management and analysis, manage multi-channel personalized marketing activities in real time, reaches users through different channels such as advertising, WeChat, mini program, SMS, email and push. Marketin can promote marketing efficiency and effect optimization based on data and algorithms. https://www.marketin.cn
  • IMS

    IMS(天下秀)新媒体商业集团(以下简称“天下秀”)是一家基于大数据的技术驱动型新媒体营销服务公司,成立10年伴随社交媒体共同成长,旗下有新媒体营销云平台WEIQ、社交全案服务品牌SMART、权威自媒体价值排行机构克劳锐以及国内首个面向红人、MCN 机构的自媒体创业加速器IMSOCIAL。四大业务矩阵,涵盖自媒体广告交易、社会化创意营销、自媒体版权及价值排行以及自媒体价值赋能。四大业务矩阵协同发力,为广告主提供一站式的新媒体营销服务,逐步构建以“技术为根,实效为枝”的新媒体商业生态体系。

     

    至今,IMS(天下秀)为全球500+品牌提供服务,业务版图覆盖北京、上海、广州、深圳及北海,总部位于北京,全面覆盖新媒体商业核心区域,纵深延展赋能全国。 http://www.inmyshow.com

    IMS (In My Show) NEW MEDIA BUSINESS GROUP is a technology-driven service provider featuring social marketing cloud computing and new media big data ,growing with social media for 10 years .IMS (In My Show) owns subordinate new-media marketing cloud platform WEIQ, social contact overall service brand SMART, authority of We-Media value ranking institute TOPKLOUT and the first We-Media entrepreneurship accelerator IMSOCIAL facing to celebrity and MCN institute in the domestic. Four large business matrices cover the We-Media advertisement transaction, socialized creation marketing, We-Media copyright, value ranking and We-Media value engergization. Four business matrices exert forces with collaboration to provide the one-stop new-media marketing services for the advertisers and gradually construct the new-media commercial ecosystem based on "technology as the root and practical effects as branches". IMS provides services for global 500+ brands . Businesses of IMS strenches Beijing, Shanghai, Guangzhou, Shenzhen and Beihai. Its headquarter is located in Beijing. It comprehensively covers the core area of new media business, and deeply extends to energize the whole country. http://www.inmyshow.com
  • 一楼

    上海触众信息科技有限公司成立于20139月,社交思维 品效合一是我们公司的核心Mindset。近80位团队成员绝大部分来自行业顶尖的4A与电商平台。依靠多年来在社交、电商、零售等领域积累的众多成功项目经验,专注于为品牌提供品效一体的社交电商解决方案。

    http://233digi.cn/

    233Digitalwasfoundedin2013,"Integrationofsocialthinking&brand effect"isourcoremindset.Ourfirmhas80+digitalprofessionalscome fromtop4Aande-commerceplatforms.Wehaveprovidedsocial e-Commercesolutionswithintegrateddevelopmentandeffecton brands,throughmanysuccessfulprojectexperiencesaccruedinsocial marketing,e-commerce,retailandotherdigitalfieldsovertheyears. http://233digi.cn/
  • 久其数字

    久其数字传播有限公司是A股上市公司久其软件(股票代码:002279)旗下全资子公司。公司以数据+传播双基因为特色,以大数据支撑传播,以传播释放数据价值,实现了传播的持续增值,让用户画像更精细、创意更有效、媒介更精准、效果更优化,致力于为政府、企业集团、媒体单位客户提供全球全渠道的一站式数字传播服务。

     

    http://www.jiuqi.com.cn/jqszcb/index.jhtml

    Join Digital Group is A wholly-owned subsidiary of a-share listed Join-Cheer (stock code: 002279).We’re committed to using data to build innovative products and solutions that bring together communication management and marketing automation in the era of big data. https://www.jiuqi.com.cn/jqszcb/index.jhtml
  • 个灯

    个灯是个推旗下的DMP数据服务平台。依托个推海量的数据积累和强大的数据分析能力,个灯可为品牌提供数据资产整合、深入用户洞察、媒体策略优化和智能流量监测等在内的一系列数据服务,让数据为营销行动增能,实现营销价值最大化。

    http://www.abeacon.com 

    ABeacon, a subsidiary of GeTui, focuses on providing data management platform (DMP) services to brand owners. Based on GeTui's massive data resources and strong data analytical capabilities, aBeacon is able to provide comprehensive services that range from data asset integration, audience insight and targeting, to media strategy optimization and results monitoring. By empowering brands with data capabilities, aBeacon is aimed at optimizing the value of all marketing activities. http://www.abeacon.com ​
  • 31会议

    31会议是中国领先的场景营销科技公司,隶属于上海八彦图信息科技有限公司。公司成立于2010年,以科技驱动客户成功为使命,运用互联网、物联网、人工智能等技术,实现一站式全流程数字会务管理,帮助用户提升办会效率,重塑客户体验,真正实现“会 • 更轻松”。31会议,陆续推出会议云、营销云2大产品体系。至今已服务30多万家企业、130多万场会议。公司总部位于上海,全国拥有17个分支机构,业务辐射全国。

    http://www.31huiyi.com/

    31 Event was founded in 2010, and taking Technology Drives Customer’s Success as the mission. Three clouds were continuously released: Event Cloud, Interactive Cloud and Marketing Cloud. By the end of 2016, 31 Event has provided service for more than 300 thousand companies with more than 1.3 million events. Headquarter of 31 Event is located in Shanghai with 15 branches across China. 31 Event Cloud: By using the technology of the Internet and the Internet of things, to fulfill one-stop full- process digital operation of events, which covers event marketing, online event registration, onsite solutions, mobile solutions for events, data management etc. 31 event cloud optimize the entire event management value chain and have enabled clients to manage hundreds of thousands of meetings and events. 31 Marketing Cloud: Intelligent Customer Incubation for enterprises, aiming to help marketing department, which covers event management, Wechat marketing, content marketing, marketing automation, customer incubation, leads management and statistical analysis. It’s integrated, modularized and streamlined. 31 marketing cloud improve marketing efficiency and clients experience to increase performance. 31 Interactive Cloud is an engagement platform to stimulate audience to participate the events ,like lucky draw , polls ,and Q&A etc ,all of these are realtime display in the big Screen via wechat or h5 . http://www.31huiyi.com/
  • 数字100

    数字100市场研究创立于2004年,国内唯一主板上市市场研究企业股票代码:科达股份(600986),总部设立在中国北京并在上海和广州设有分公司、深圳办事处,已成为全球众多洞察公司的战略合作伙伴。

    公司总部设立在中国北京,并在上海和广州设有分公司、深圳设有办事处,公司研究人员80%以上是硕士学历,包括来自香港中文大学、香港大学商学院、北京大学、中国人民大学、中国科学院、中国社科院等著名的学府。

    2010年荣获CCTV十大成长之星企业 ,目前是CMRA常务理事单位,优秀数据供应商、ESOMAR会员、数据智能委员会会员、上海大数据联盟成员,MMA中国无线营销联盟成员、OTT监播标准委员会成员、DOOH监测审计标准委员会成员,通过ISO9001质量管理体系。

    2015年开始,数字100以数字创新技术为利剑,打造数据智能生态的战略市场布局,2017年营收实现过亿,并每年保持高速成长。数字100常年与国内外知名企业合作,从2004年至今共服务领域涵盖快消、3C、互联网、电商、金融等行业。

    http://www.data100insight.com/

    Found in 2004, Data100 Insight is headquartered in Beijing, with additional regional support in Shanghai Guangzhou and Shenzhen. Data100 Insight became a strategic partner of many data insight companies around the world. Won TopTen Growth Star Enterprises in China; Be the director of the CMRA, member of ESOMAR, DIC-CAMIR, and MMA. From 2016, Data100 Insight became a wholly owned subsidiary of Keda Group, and the only one listing of the main board of the stock. Keda Group Co Ltd (600986.SH). In 2017, Data100 Insight reached over 100 million with a leading position among Chinese market research companies. Data100 Insight uses innovative technology to create a strategic plan for data platform and product-driven data insights. https://www.data100insight.com/
  • Linkflow

    Linkflow是一款低代码客户数据中台(CDP),无需编程即可让数据流动起来。通过连接内外部数据源,打通营销触点,为企业市场及运营部门提供从客户数据采集、分析到执行的一体化客户运营闭环,最终帮助企业通过数据驱动业务增长。通过使用Linkflow,可以大幅度降低数字营销项目的开发成本,缩短实施周期。初创团队来自SAP,有深厚的技术背景。目前已经获得金沙江创投、光速资本、真格基金的投资。现已服务包括平安、宝马、雅培在内的50+顶级企业。

    http://www.linkflowtech.com

    Linkflow is a Low-code Customer Data Platform(CDP) which can help data flow without programming.By effectively connecting internal and external data sources, Linkflow can provide integrated customer operation loop from data collection, analysis to execution for enterprise marketing and operation department.Ultimately helping companies drive business growth with data. Linkflow can significantly reduce the development cost of digital marketing projects and shorten the implementation cycle. Our start-up team came from SAP with a strong technical background. We have obtained several investment including GSR Venture, light speed, ZhenFund. We have achieved 50+ key accounts which are all top enterprises including Ping-An, BMW and Abbott. http://www.linkflowtech.com
  • 群脉

    群脉是由“世界IT服务100强”群硕软件研发的SCRM平台,为企业私人定制“社会化客户管理解决方案”。群脉运用互联网+的技术和思维,全渠道连接企业线上、线下客户触点,实施从获取到留存再到持续价值挖掘的全旅程客户经营,助力企业在市场营销、产品销售和客户服务中的经营场景中实现数据化运营。目前已为联合利华、康师傅、美德乐、vivo、英氏、百盛、万科等行业领先企业,成功实现全渠道的会员管理。
    详情访问群脉官网:www.maiscrm.com

    MaiSCRM is the social CRM platform self-developed by Augmentum software which is a global leading IT products and solutions provider, focusing on enterprise customized social CRM solution. Based on INTERNET+ technologies and mindset, MaiSCRM leverages WeChat as one primary channel, connect your online/offline multiple customer touch-points through omni-channels in order to engage in full CRM journey, from acquire to retain, then continuously excavate customer value. MaiSCRM helps enterprises to digitalize interaction scenarios in all your business processes, including marketing, sales, and services; MaiSCRM has successfully helped build omni channel customer engagement platform for many leading companies like Unilever, Master Kong, Medela, vivo, Parkson, Vanke. For more information, please visit:http://www.maiscrm.com/
  • Convertlab

    Convertlab成立于2015年,致力于成为中国营销云第一品牌。

    Convertlab以营销云以及营销技术中台为特长,基于自主创新开发的DM Hub产品,提供专业、便捷、智能的一体化营销云解决方案。借助大数据、人工智能和云计算等技术,帮助企业落地数据驱动的营销,实现业绩的超级增长。

    目前,Convertlab已为超过200家企业提供企业级服务并获得最佳实践,服务行业涉零售、金融、互联网、快消等。

    http://www.convertlab.com/

    Convertlab is the first native marketing cloud in China. Convertlab bridges the gap between data and growth through a one-stop marketing cloud service that makes marketing simple and makes growth natural. Convertlab provides Digital Marketing Hub SaaS solution covering CDP (Customer Data Platform), marketing automation, content and engagement management as an integrated Marketing Cloud for Chinese Customers. Convertlab creates professional, smart, and agile products that directly connect enterprises with consumers, refining management capabilities and improving marketing efficiency. Convertlab provides long-term services to over 200 companies across a variety of industries, including retail, large chains, finance companies, and FMCG. https://www.convertlab.com/

独家指定饮用水Exclusive drinking water

  • 怡宝

    华润怡宝饮料(中国)有限公司(下面简称“华润怡宝”)隶属华润集团旗下华润创业有限公司,总部位于深圳市高新技术产业园区(北区)。1990年,华润怡宝在国内率先推出纯净水,主营“怡寶”牌系列包装饮用水。致力为每一位消费者带来优质的产品和真诚的服务,以食品安全为基础,以顾客满意为目标,追求卓越管理,创造完美品质,奉献至诚服务。并始终坚持以带给消费者健康、时尚的生活体验作为其品牌的精神内涵。

    http://www.crbeverage.com

SCRM 合作伙伴SCRM Partner

  • 群脉

    群脉是由“世界IT服务100强”群硕软件研发的SCRM平台,为企业私人定制“社会化客户管理解决方案”。群脉运用互联网+的技术和思维,全渠道连接企业线上、线下客户触点,实施从获取到留存再到持续价值挖掘的全旅程客户经营,助力企业在市场营销、产品销售和客户服务中的经营场景中实现数据化运营。目前已为联合利华、康师傅、美德乐、vivo、英氏、百盛、万科等行业领先企业,成功实现全渠道的会员管理。
    详情访问群脉官网:www.maiscrm.com

    MaiSCRM is the social CRM platform self-developed by Augmentum software which is a global leading IT products and solutions provider, focusing on enterprise customized social CRM solution. Based on INTERNET+ technologies and mindset, MaiSCRM leverages WeChat as one primary channel, connect your online/offline multiple customer touch-points through omni-channels in order to engage in full CRM journey, from acquire to retain, then continuously excavate customer value. MaiSCRM helps enterprises to digitalize interaction scenarios in all your business processes, including marketing, sales, and services; MaiSCRM has successfully helped build omni channel customer engagement platform for many leading companies like Unilever, Master Kong, Medela, vivo, Parkson, Vanke. For more information, please visit:http://www.maiscrm.com/

直播合作伙伴Live broadcast partners

  • 网易传媒

    网易传媒,中国互联网门户的开创者、移动资讯应用的引领者,一直以优质的原生内容、鲜明的报道角度、独特的跟贴文化赢得用户口碑,构建了多元健康的内容生态和态度营销体系,在移动资讯领域持续占据行业头部地位。网易传媒提出“睿享生活圈”营销理念,通过丰富的内容形式,以数据为基础,价值内容驱动,全新的数据中台概念,实现内容全网分发,增强阅读体验,满足用户更加多元的个性化、沉浸式内容消费需求。未来,网易传媒将继续以网易新闻客户端、网易公开课等产品为基础,优化内容产品矩阵,扩大特色IP效应,践行多元化发展形态,与更多合作伙伴分享网易媒体价值、用户价值、平台价值、商业价值,构建健康、共赢、可持续的内容生态关系。

    http://www.163.com

    NetEase currently is one of the largest Internet companies in China with more than 900 million users. Founded in 1997 and listed in NASDAQ since 2000, NetEase, Inc. is a leading China-based internet technology company that develops and operates some of China‘s most popular online PC and mobile games, fastest growing e-commerce businesses, online advertising, email and other services. http://www.163.com

独家电梯媒体支持Exclusive Audio Partner

  • 分众传媒

    分众传媒诞生于2003年,创建了电梯媒体广告模式,2005年成为首家在美国纳斯达克上市的中国广告传媒股,并于2007年入选纳斯达克100指数。2015年分众传媒回归A股,市值破千亿,成为中国传媒第一股。分众传媒营收超百亿关键在于,抓住了【电梯】这个核心场景。电梯是城市的基础设施,电梯这个日常的生活场景代表着四个词:主流人群、必经、高频、低干扰,而这四个词正是今天引爆品牌的核心稀缺资源。今天4亿城市人口,每天3亿看分众。分众电梯媒体,覆盖230多个城市,超过260万个电梯终端,被评为【中国广告最具品牌引爆力媒体】。

    http://www.focusmedia.cn/

    Focus Media is the largest offline advertising solution provider in China. Founded in 2003 as a pioneer of inner-building advertising company globally, Focus Media is China’s largest elevator and cinema media group. Its IPO in 2005 on NASDAQ was the first among Chinese advertising company. In 2007, it was included in the NASDAQ 100 Index. In 2015, Focus Media returned to the China A-share market. As the undisputable leader in offline advertising industry, Focus Media owes its impressive RMB 10+ billion results to the pivotal use case of “elevator”. Elevators are the part-and-parcel of urban infrastructure and everyday life. It addresses the mass population passing through elevators with high frequency and low distraction. This makes elevator media the favorite resources for advertising success today. Focus Media covers 300 out of the 400 million Chinese urban residents every day. Focus’ elevator campaigns generate 500+ million impressions per day across 200+ cities, making it the preferred advertising platform in China to boost brand awareness. https://www.focusmedia.cn/

独家数字会务支持Exclusive Digital Conference Support

  • 31会议

    31会议是中国领先的场景营销科技公司,隶属于上海八彦图信息科技有限公司。公司成立于2010年,以科技驱动客户成功为使命,运用互联网、物联网、人工智能等技术,实现一站式全流程数字会务管理,帮助用户提升办会效率,重塑客户体验,真正实现“会 • 更轻松”。31会议,陆续推出会议云、营销云2大产品体系。至今已服务30多万家企业、130多万场会议。公司总部位于上海,全国拥有17个分支机构,业务辐射全国。

    http://www.31huiyi.com/

    31 Event was founded in 2010, and taking Technology Drives Customer’s Success as the mission. Three clouds were continuously released: Event Cloud, Interactive Cloud and Marketing Cloud. By the end of 2016, 31 Event has provided service for more than 300 thousand companies with more than 1.3 million events. Headquarter of 31 Event is located in Shanghai with 15 branches across China. 31 Event Cloud: By using the technology of the Internet and the Internet of things, to fulfill one-stop full- process digital operation of events, which covers event marketing, online event registration, onsite solutions, mobile solutions for events, data management etc. 31 event cloud optimize the entire event management value chain and have enabled clients to manage hundreds of thousands of meetings and events. 31 Marketing Cloud: Intelligent Customer Incubation for enterprises, aiming to help marketing department, which covers event management, Wechat marketing, content marketing, marketing automation, customer incubation, leads management and statistical analysis. It’s integrated, modularized and streamlined. 31 marketing cloud improve marketing efficiency and clients experience to increase performance. 31 Interactive Cloud is an engagement platform to stimulate audience to participate the events ,like lucky draw , polls ,and Q&A etc ,all of these are realtime display in the big Screen via wechat or h5 . http://www.31huiyi.com/

独家音频合作伙伴Exclusive audio partners

  • 喜马拉雅 FM

    喜马拉雅是中国知名的音频分享平台,拥有5.3亿手机用户。上线至今始终位居APPSTORE图书榜前列,在音频市场有始终保持较高占有率。
    喜马拉雅提供有声小说、相声段子、音乐新闻、历史人文、教育培训等一亿海量音频的在线收听及下载,让用户随时随地,听我想听!同时,用户也可以录制上传自己的声音,随时随地用声音记录生活。
    截至2018年,喜马拉雅首创的PUGC生态模式吸引了8000多位有声自媒体大咖和700万有声主播。
    喜马拉雅提供有声小说、相声段子、音乐新闻、历史人文、教育培训等一亿海量音频的在线收听及下载,让用户随时随地,听我想听!同时,用户也可以录制上传自己的声音,随时随地用声音记录生活。
    截至2018年,喜马拉雅首创的PUGC生态模式吸引了8000多位有声自媒体大咖和700万有声主播。

    http://www.ximalaya.com/

    Himalaya is the famous audio-sharing platform in China. It has over 530 million mobile users. Himalaya keep ranking top in APPSTORE Reading list till now. It is the leading the brand in the industry. Himalaya has audio books, talk show, music, news, history, education and other 100 million audio tracks. The platform supports download and upload. With Himalaya, listen can be anywhere and anytime. Himalaya’s unique PUGC ecosystem has attracted over 8000 celebrities til and 7 million verified podcasters till 2018. https://www.ximalaya.com/

独家即时影像合作伙伴Exclusive Real-time Image Partner

  • Vphoto

    VPhoto全球即时影像共享服务平台。作为专业图片直播的开创者,自创“快速影像系统”,为客户提供基于即时影像共享服务的场景化营销传播解决方案。用户从拍摄到获取成片,只需5分钟,高颜值照片轻松分享。

    http://www.vphotos.cn

    VPhoto is a real-time image and video sharing service platform and a pioneer of professional live photo streaming in the world. Supported by high-tech R&D and patented intelligent hardware, we have redefined the service standard of the photography industry. We developed an industry cloud and a “real-time photography system”, which has enabled us to provide scenario-based marketing solutions to our clients though professional live photo streaming in the fasted speed possible. http://www.vphotos.cn

食品合作伙伴

  • 玛氏

    m豆®是玛氏箭牌旗下的知名巧克力品牌,近80年来畅销全球,深受中国消费者尤其是年轻人的喜爱。缤纷色彩的m豆,薄脆糖衣下包裹浓郁巧克力,一口一粒尽享逗趣。独具个性的逗趣豆人家族,是m豆独一无二的品牌魅力。2014年,亚洲首家m豆巧克力世界在上海开业,成为了上海的地标性网红店,吸引众多粉丝、游客和媒体的关注。在过去几年,m豆凭借多场景下的“屏幕时光”场景营销,荣获多项行业奖项,给消费者在更多时刻带来更多逗趣。

    Owned by Mars Wrigley, M&M’S® is a famous chocolate brand with nearly 80 years and high popularity among Chinese consumers. With rich chocolate coated in thin shells, M&M’s colorful lentils bring you fun of every bite. M&M’s most unique brand asset is its family of characters, who are beloved by consumers for their fun personalities. In 2014, the first M&M’s World in Asia was opened in Shanghai, which has become the hottest local destination and attracts high attention from fans, consumers and media. In past years, M&M’s has developed multiple award-winning Screentime campaigns and brought spontaneous fun to consumers in more everyday moments.

战略合作媒体Strategic Media Partner

  • 第一财经
  • 天极网
  • 几何品牌

    景:KOP  品牌营销知识、观点和实践的分享平台

    使命:3C 提升中国企业品牌营销核心竞争力

    Content提升品牌意识

    Coaching提升营销能力

    Consulting创新品牌价值

    宗旨:ZEN OF
    BRANDS 化繁为简、美化人心

    价值观:VESE
    价值、探索、分享、奋斗

     

  • 胡润百富

    胡润百富作为新型全媒体集团,旗下拥有调研与咨询、媒体与活动、金融与投资三大板块。

    1999年以来,胡润百富走访上千位企业家,拥有最具规模的中国高净值人群在线活数据,引领由富及贵的格调,为高端品牌提供调研与咨询服务。

    胡润百富总部位于上海,在伦敦、洛杉矶、孟买均设有分支机构,为各国企业家搭建交流平台。

  • 新营销

    新营销聚焦企业创新营销,以国际化、专业化视野,报道营销新观念、新方法、新案例,是市场营销人的首选媒体,由世界营销大师Philip Kotler(菲利普·科特勒)担任终身荣誉顾问。

  • 中国广告

    《中国广告》杂志创办于1981年,是国内第一本广告专业杂志,月刊。

    《中国广告》由中国出版传媒股份有限公司主管,东方出版中心有限公司、上海百联集团资产经营管理有限公司、上海市广告协会主办。杂志曾被教育部推荐为高校新闻传播专业核心期刊,是中国学术期刊网全文收录期刊。

    杂志从关注中国广告出发,以全面反映中国与华文广告发展状况及理论研究水平,展示高水平创意、策划作品为内容,并及时介绍海外一流广告成果,以国际眼光看中国广告,从品牌角度看广告运动,探索中国广告的现实问题,展示中国广告的最新成就,代表中国广告与世界广告对话。

    杂志辟有:解析中国广告业界当下热门话题和趋势问题的“封面专题”;专访和报道广告主、广告公司重量级人物的“风云人物”;反映知名品牌的管理、经营之道,访谈品牌经营名家的“品牌问道”;评析全球设计奖获奖作品,访谈知名设计师、艺术家,观察、评析重要艺术、时尚事件的“设计前沿”;侧重于营销新方法、新模式的“新营销”;深度剖析当下最热门创意营销案例背后故事,展示国内外最新创意作品的“创意汇”;反映广告及营销新技术、新工具,剖析行业数据与数字营销案例的“技术派”;评论热点广告作品、广告事件、广告人物的“广告评论”;分析广告、营销行业成功与失败案例的“案例透视”等常设栏目。还有学术之窗、媒体瞭望、公司专递等不定期栏目。

    《中国广告》杂志在多年的办刊过程中,以精良的品质深得广大读者和各界人士好评,被认为是一份具有权威性、实用性与知识性的刊物,其作品和杂志先后在上海地区,华东地区和全国参展并多次获奖。

    《中国广告》杂志在三十八年的办刊过程中,为宣传、普及广告理论与实践知识,为推动我国广告业的成长与发展,作出了公认的贡献。《中国广告》三十八年的出版历程,见证了中国广告业的发展,与中国广告业共同腾飞。

    目前,以《中国广告》杂志为核心所形成的中国战略营销与融合传播平台,包括中国广告与品牌大会、中国影视广告论坛、中国广告AD网、《中国广告》杂志官方微博、《中国广告》杂志官方微信、中国广告案例年鉴、中国影视广告案例年鉴、CR3中国广告代理综合评估报告和中国广告年度大奖等为基础的专业传播平台,在业界形成较大的影响。

     

  • Digivoice

    Digivoice数知是一个专注于数字营销广告类的新媒体,旨在分享优质的营销内容资源,举行行业内的精品线下活动,帮助品牌广告主洞察行业,从而促进更好的发展。
    我们始终坚持清晰的脉络和独到的见解,做这个纷繁复杂行业内的中坚力量。

  • adexchanger

    广告技术流网站是中国地区重要的广告实时交易,广告联盟,广告优化言论阵地。其涵盖的内容涉及整个中国地区广告交易生态圈。广告技术流的宗旨是为读者带来整个生态圈行业内最新鲜,最专业的行业资讯。

    AdExchanger.cn, the digital advertising optimization industry news and discussion site in Great China Region focuses on encouraging dialogue and sharing new ideas and education among all members of the “ecosystem” from advertisers, agencies, ad networks, publishers, data providers to technology companies.
  • 胖鲸智库

    胖鲸成立于2013年,致力于成为新一代营销人首选知识服务平台,通过知识赋能与专业链接以驱动企业营销创新。胖鲸旗下产品矩阵包括:营销趋势及案例解读的原创营销新媒体【胖鲸头条】、营销创新服务产业研究所【胖鲸智库】、行业专家音视频知识分享平台【胖鲸营销商学院】。除此之外,胖鲸于20166月起胖鲸开启线下活动服务,为行业品牌主、营销服务机构提供更真实与专业经验知识分享的线下学习与交流平台。

新闻稿发布合作伙伴Official Press Release Agency

  • 美通社

    美通社通过其多渠道发布网络、受众情报、定向、评估及信息披露和投资者传播服务,帮助企业和组织与媒体、消费者、决策者、投资者及普通大众进行充分、及时的动态对话,从而为塑造品牌、打响知名度、影响公共政策、推动销售和筹集资本提供支持。美通社隶属于美速通商务咨询(上海)有限公司。

    美通社在1954年开创了企业新闻稿发布行业的先河,通过分布在南北美洲、欧洲、亚洲和中东16个国家和地区的无与伦比的办事处网络,借助与全球领先新闻机构之间的独特关系,用40多种语言将客户与170多个国家的受众联系起来。全球4万多家公司、组织和政府机构都在使用美通社的服务,其中包括50%以上的财富500强企业。

     

    PR Newswire is the premier global provider of news release distribution and multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry since 1954, PR Newswire today provides end-to-end solutions to produce, optimize and target content – from rich media to online video to multimedia – and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a Cision company.

独家旅游科技媒体Support Media

  • 环球旅讯

支持媒体

  • 数英
  • 杜高斯电视
  • businesswire
  • Pitchina

    大创意(www.pitchina.com.cn)是专注于分享全球优秀创意营销广告及行业动态的顶尖营销人社区。内容以深度热门营销案例解读;营销、广告、公关行业观点;国内外顶尖营销人、广告人、市场人深度专访为主,旨在通过大创意的内容传播,为企业及创意传播机构提升企业价值和商业机会。www.pitchina.com.cn

  • 广告门
  • asiabriefing

    Dezan Shira & Associates is a specialist foreign direct investment practice, providing corporate establishment, business advisory, tax advisory and compliance, accounting, payroll, due diligence and financial review services to multinationals investing in emerging Asia.
     
    With 26 years of on-the-ground experience, the firm has grown into one of Asia’s most versatile full-service consultancies with operational offices across China, Hong Kong, India, Singapore and Vietnam, Alliance Partner firms in Indonesia, Malaysia, Thailand and the Philippines, as well as liaison offices in Italy and the United States.
     
    https://www.dezshira.com/

  • topagency
  • 砍柴网
  • 零售商业评论
  • 电商在线
  • 消费者报道
  • 亿邦动力
  • 好奇心日报
  • 梅花
  • 镁客网
  • 亿欧
  • 天下网商
  • CSDN
  • 执牛耳
  • 创业邦
  • 成功营销
  • Topmarketing
  • socialbeta
  • 速途网
  • 硅谷网
  • 新浪
  • 搜狐科技
  • techweb

英文合作媒体

  • that‘s

独家笔记支持

  • 笔记侠

特邀媒体

  • 凤凰新媒体

           凤凰新媒体(纽交所代码:FENG)创建于1998年,是全球领先的跨平台网络新媒体公司,整合旗下综合门户凤凰网(www.ifeng.com)、手机凤凰网(i.ifeng.com)凤凰视频(v.ifeng.com)及凤凰新闻客户端四大平台作为一级产品矩阵,秉承”中华情怀,全球视野,包容开放,进步力量”的媒体理念,为主流华人提供互联网、移动互联网、视频跨平台整合无缝衔接的新媒体优质内容与服务。

    凤凰新媒体不仅是控股的凤凰卫视传媒集团优质电视内容的网络传播渠道,更整合了众多专业媒体机构生产的内容、用户生成的内容、以及自身生产的专业内容,提供含图文音视频的全方位综合新闻资讯、深度报道、观点评论、财经产品、互动应用、分享社区、在线游戏等服务,满足主流人群浏览、表达、交流、分享、娱乐、理财等多元化与个性化的诉求。在算法驱动的时代,凤凰网依然坚守理想与情怀,坚持打造高质量内容,《未央歌》、《一路书香》等精心策划的节目不仅受到观众好评,也获得了官方媒体如《人民日报》的认可与支持。

    凤凰网目前月度覆盖用户数3.74亿,凤凰新闻客户端月度覆盖用户数6690万,累计注册用户数4.3亿。根据艾瑞报告显示,凤凰网用户的月均收入、家庭经济状况、受教育程度、管理层和专业人员的比例、单个访问者浏览的页面PV/UV比、日均有效浏览时间等指标在中国互联网门户网站中均处于领先水平。

    凤凰新闻客户端秉持差异化的发展理念,聚焦于新闻资讯用户中的高端人士,致力于为其“创造有品质的内容,提供有看点的信息”。据Analysys易观20196月报告显示,凤凰新闻客户端单日人均启动6.9次,在移动资讯平台中位列第一;单日人均使用时长65.2分钟。用户的高粘性体现了凤凰新闻客户端内容具有质量优势,凤凰新媒体的品牌广受认可。随着技术的发展,凤凰新闻客户端也在产品形态上与时俱进,通过对功能进行整合,倾力打造了旗下的“风系”二级产品矩阵:风直播、风视频及大风号。风直播是凤凰新闻客户端推出的综合直播产品,定位于打造优质直播内容的聚合平台,现已有超过200家媒体、机构入驻了风直播,开设了百余个直播栏目,使风直播成为资讯直播领域有影响力的品牌;风视频是凤凰新闻客户端所推出的短视频产品,结合短视频自媒体有效丰富了内容的展现形式,形成了完整的平台型短视频的内容聚合;大风号原名凤凰号,目前已有过百万家自媒体入驻,更加充实了凤凰新闻客户端的优质内容。

    凤凰新媒体不仅在线上为受众提供信息及服务,同时凭借强有力的品牌号召力策划组织了多起卓有影响的线下活动。如每年一度的科技峰会、国学大典、财经峰会、时尚之选等垂直领域大型活动,在行业内广受关注。

    作为一家重视人文关怀与情怀的公司,凤凰新媒体积极践行社会责任,对外连续多年举办“行动者联盟”“美丽童行”等公益项目,累计募款过亿。对内为雇员打造温暖的工作环境,连续7年荣获“最佳雇主奖”及其他员工关系奖项,在业内拥有良好的口碑。


    Established in 1998, Phoenix New Media Limited (NYSE: FENG)(“Phoenix New Media”, “PNM”, “ifeng”, or the “Company”), is a leading new media company with an integrated platform consisting of PC Internet media website (www.ifeng.com), mobile channels (i.ifeng.com), video channel (v.ifeng.com) and ifeng News Application. Guided by our four corporate tenets:" roots in Chinese culture, global perspective, openness to the world, a progressive force ", we provide premium new media contents and services for the mainstream Chinese community on a seamless platform across Internet, mobile and video networks. Being an Internet distribution channel for Phoenix TV's premium content, PNM also sources its content from various professional media institutions as well as user-generated and in-house produced content. Through the provision of news and information, in-depth report, views and comments, financial tools, interactive applications and community sharing in text, image, audio and visual formats, PNM caters to the diversified and personalized user demands including news browsing, community interacting and sharing, entertainment and wealth management of the mainstream community. In an algorithm-engine era, PNM is still consistent in media spirit, and committed in producing high-quality content. Our innovative video mini-series Never Ended Song ('Wei Yang Ge') and A Journey through Literature are well-received by our audiences and were praised by the People’s Daily. Our news website ifeng.com covers about 374 million monthly Internet users in China. Ifeng News Application has 66.9 million monthly active users, and cumulative registered users 430 million. According to a report from iResearch, PNM is in a leading position among Chinese Internet portals measured by users’ benchmarks such as individual income, family income, education level, percentage of management and professionals, PV/UV and average daily time spent on the website. Our flagship mobile application ifeng News Application follows a product diversification strategy while focusing on providing high-quality, tasteful and newsworthy content to high-end personages. According to Analysys’ 2019 June report, app sessions per day of ifeng News Application reaches 6.9 which ranks No.1 among all mobile news applications in China. Average time spent per day is 65.2 minutes. Such sticky user base reflects that our high-quality content and our brand are widely recognized. With the development of technology, ifeng News Application launched certain new products including FENG Live, FENG Video and we-media platform Dafenghao. FENG Live is a well-noted integrated news-oriented live broadcasting platform embedded in ifeng News Application. To date, over 200 professional news institutions cooperate with FENG Live, setting up hundreds of live-broadcasting columns. Cooperate with short-video we-media content, FENG Video is a short-video product launched to enrich the content format in our application and optimize short-video content pool. Dafenghao (formally named Fenghuanghao), is a we-media platform which has attracted over one million of we-media accounts to date and will further enhance our content provision. In addition to our online news provision and services, leveraging our well-established brand influence, PNM also organizes a number of offline activities and events in different verticals, which are highly recognized, such as our annual tech summit, sinology seminar, finance summit, and fashion gala etc. PNM cultivates a corporate culture of caring and takes on its social responsibility proactively. Over the past few years, the company has accumulatively donated millions to charity and has hosted several charity events such as “the alliance of the activists” and “ifeng Forever Happiness” programs. In terms of employee engagement, PNM has been being awarded “the Best Employer” for seven consecutive years in recognition of its best–in–class employee engagement and working environment management.

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